My usual reflex when I get a new Twitter follower is to block anyone I don’t know personally who has a Twitter slut ratio of at least 2 to 1. The Twitter slut ratio is calculated by dividing the "following" number by the "followers" number. Most new Twitter followers these days are spammers or attention whores trying to sucker users with low internal bullshit detection meters into following them.
(I don’t believe it’s proper Twitter etiquette to follow anyone who follows you. I do believe it’s proper Twitter usage to follow people you genuinely want to follow.)
Today, I said I didn’t want to return the Season 2 DVD set of Eureka I bought impulsively last week. I need the cash though, and maybe when I’m a little more flush, I’ll reinvest.
Then a Twitter user named _S_A_R_A_H started following me. I was about ready to block _S_A_R_A_H when I noticed the Twitter slut ratio was roughly 1 to 1. Then I read _S_A_R_A_H’s "About Me" info and realized it’s the Self Actuated Residential Automated Habitat from Eureka. In other words, it’s Sheriff Carter’s house! _S_A_R_A_H is following me on Twitter!
OK, this kind of thing would be considered Pepsi Blue on Metafilter, but still — the folks who market Eureka are incredibly clever. For the first season, they spoofed infomercials with products designed in Eureka. Now, an intelligent house is using Twitter to keep in touch with viewers.
I already like the show, but this kind of fan outreach is just cool.
Of course, now I’d feel bad if I returned that Season 2 DVD set.