Unintended effect, part the first

TV commercials for Apple products usually come off as smug, but I have to say I’m really liking the Mac and PC commercials featuring John Hodgman as PC and Justin Long as Mac.

The only problem is that these commercials aren’t convincing me to make the switch. I’m not the only one. In fact, they make me glad I’m a PC owner. I wasn’t inclined to get a Mac in the first place, and these commercials pretty much tell me not to.

I work with some pretty technical stuff sometimes, and if the PC excels at it, as the ad spots would have you believe, why would I even consider getting a "lifestyle" machine such as the Mac? Here’s a wonderfully executed ad campaign that achieves exactly the opposite of what it aims to do.